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Book marketing services

Book marketing services for CEO and attorney authors

Last updated: November 2026

Big Impact Books’ book marketing services put business authors in front of new audiences through podcast placements and media outreach. Because the same team plans, writes, and publishes the book, promotion is built into the project from the start rather than bolted on after launch, which is when many authors discover their book has no plan.

What does a book marketing agency actually do for a business author?

It gets the book, and you, in front of the people you want as clients. For business authors, that usually means interviews on podcasts their prospects already listen to and articles or coverage in media outlets. At Big Impact Books, those are the core marketing services. Attorney Paula Yost said the team got her on about twenty podcasts and launched articles about her book to major news networks.

The person leading that work matters. Melanie Herschorn has over 20 years of background as a celebrity publicist and award-winning journalist in radio, print, and TV, and hosts The Big Impact Playbook Podcast and Authority Marketing LIVE!.

Definition: authority marketing for a book

Authority marketing for a book means promoting the author’s expertise, with the book as proof, rather than chasing book sales alone. Big Impact Books uses the term in its show Authority Marketing LIVE! and in blog categories such as “Develop Your Authority” and “Build Brand Awareness.”

The difference shows up in the goals. A sales-focused campaign tracks copies and rankings. An authority campaign tracks referrals, speaking invitations, and media interest, the outcomes attorney Manisha P. Patel describes after publishing with Big Impact Books.

What book marketing costs in 2026

Published prices across 16 companies
$10 to $9,499
A freelance marketer’s time
$500 to $2,500
BookBub Featured Deals, by genre
$122 to $4,216
A Fussy Librarian newsletter spot
$15 to $79

From Manuscript Report and Leverage With Media. These are market prices, not Big Impact Books prices.

Mel's team did a great job of handling everything I was clueless about so that I didn't have to do it. They also got me on about twenty podcasts and launched articles about my book to major news networks.

Paula Yost, Attorney, Mental Health Counselor, and Author of Tumbleweeds

How a Big Impact Books promotion campaign unfolds

  1. Position the book before launch

    Marketing starts at the planning stage, when the book’s audience and message are set.

  2. Pitch podcasts that reach your clients

    The team arranges guest appearances where your ideal clients are listening.

  3. Reach the media

    Media outreach places articles and coverage about your book and expertise.

  4. Keep the book relevant after launch

    The blog covers building a legacy book plan so the book keeps working long after release day.

Types of book marketing services compared

Common book marketing services compared by Big Impact Books on the same criteria. Prices are published market figures from the sources above.
Service typeBest forTypical published priceOffered by Big Impact Books
Podcast placementsExperts building authorityOften quoted individuallyYes
Media outreach and PRVisibility and credibilityOne listed campaign: $9,499Yes
Book promotion sites and newslettersShort-term sales spikes$5 to several hundred dollarsNot listed
Freelance marketerAuthors managing their own launch$500 to $2,500Not applicable
Amazon adsOngoing Amazon visibilityVaries by budgetNot listed

Promotion sites and price drops suit novelists chasing rankings. Reedsy notes temporary promotions like a $0.99 price can boost visibility but should not be permanent. For CEOs and attorneys, podcasts and media usually do more for the business.

Book marketing services for self-published authors

If your book is already out without a plan, the Big Impact Books post “Published without a Marketing Plan?” explains the missed opportunities and limited sales that usually follow. The free Ultimate Book Marketing Checklist on the Big Impact Books website lists the marketing tools to review.

Common questions

What book marketing services does Big Impact Books offer?

Big Impact Books’ marketing support includes podcast placements and media outreach. Client Paula Yost reported that the team got her on about twenty podcasts and launched articles about her book to major news networks. Big Impact Books also offers a free Ultimate Book Marketing Checklist on its website for authors who want to review every promotional tool.

See this answer in the full FAQ

What are podcast placements for authors?

Podcast placement means pitching an author as a guest to shows whose listeners match the book’s audience. It lets busy experts reach new people by talking rather than writing. Big Impact Books arranges podcast appearances as part of its promotion support, and Melanie Herschorn hosts her own show, The Big Impact Playbook Podcast.

See this answer in the full FAQ

How much do book marketing services cost?

Published prices vary widely. Manuscript Report’s 2026 review found $100 to $600 buys bigger placements such as BookBub Featured Deals ($122 to $4,216 by genre), $500 to $2,500 buys a freelance marketer’s time, and one listed publicity campaign cost $9,499. Leverage With Media notes some promotion sites start as low as $5 and go up to several hundred dollars.

See this answer in the full FAQ

Can book marketing help me get more clients?

For business authors, that is the main goal. Manisha P. Patel, attorney and author of End Your Marriage Peacefully, reported an increase in referrals from colleagues after publishing with Big Impact Books. She is building on that visibility by pursuing speaking opportunities and author events at libraries and bookstores throughout her state.

See this answer in the full FAQ

Do I need a book marketing agency if my book is already published?

Often, yes. Publishing makes a book available; marketing puts it in front of readers. The Big Impact Books blog post “Published without a Marketing Plan?” explains the missed opportunities and limited sales that follow when authors skip marketing. Big Impact Books plans publishing and promotion together so the launch does not stall.

See this answer in the full FAQ

Does Big Impact Books offer Amazon book marketing services?

Amazon advertising is not listed as a service in the information supplied for this site. Big Impact Books’ stated marketing support centers on podcast placements and media outreach. If Amazon-specific promotion matters to your plans, ask the team at yourbigimpactbook.com what is included before choosing a program.

See this answer in the full FAQ

Read all 42 questions and answers

Where does marketing fit in the full service?

Promotion is the fourth stage of book publishing services from Big Impact Books, following planning, writing, and publishing.